Paria

(Pa-Rye-Ahh)

Noun1. An Outcast. A person who is rejected or cast out, as from home or society: In the beginning the area was settled by outcasts, adventurers and felons. 

Given the above, we would imagine you asking what it is the connection to cycling? 

Paria have always had a passion for the irreverent and alternative, whether this be design, attitude or even out look. They have prided themselves on this, but it means  sometimes ended up feeling like the odd one out.

Take this raison d’etre, and twin it with a keen eye for design and all things unconventional then you have the makings of Paria.

Their aim was borne out of a desire to deliver something fresh into the cycling market taking urban influences and attitude, coupled with the grit and fervor driven out of the Yorkshire countryside.

They want to design apparel which will deliver exceptional performance with no compromises in either technical ability or durability. Paria have made it their mission to design and manufacture top class apparel and kit which will take some stick and still look good.

How are they doing this? Rather than get a sweat shop of creatives and bespectacled hipsters, they are working with up and coming designers and artists from a range of disciplines; illustrators, digital specialists and bamboo tattoo artists.

The brand's ethos and attitude is something that sits well with many cyclists out there, as generally we are extroverts in our own ways. Paria and Ripcor have collaborated on two kits so far, the Richmond24 Jersey and the Gran Fondo Great Britain Ripcor kit. Both of these are availible to order for a limited time on the Paria website.